{"id":6626,"date":"2026-07-09T10:06:10","date_gmt":"2026-07-09T10:06:10","guid":{"rendered":"https:\/\/portfolio.wheelofdecision.com\/?p=6626"},"modified":"2026-07-09T12:17:44","modified_gmt":"2026-07-09T12:17:44","slug":"target-audience-how-to-find-yours-real-life","status":"publish","type":"post","link":"https:\/\/portfolio.wheelofdecision.com\/index.php\/2026\/07\/09\/target-audience-how-to-find-yours-real-life\/","title":{"rendered":"Target audience: How to find yours + real-life examples"},"content":{"rendered":"<h1>30 LinkedIn Stats to Inform Your 2026 Strategy<\/h1>\n<div class=\"toc\" style=\"background: #f9f9f9;border: 1px solid #aaa;display: table;margin-bottom: 1em;padding: 1em;width: 350px;\">\n<p style=\"font-weight: 700;text-align: center;\">Content<\/p>\n<ul>\n<li><a href=\"#linkedin-is-the-most-important-platform-for-b2b-marketers\">LinkedIn is the most important platform for B2B marketers<\/a><\/li>\n<li><a href=\"#step-2-segment-current-customers-based-on-similar-criteria\">Step 2. Segment Current Customers Based on Similar Criteria<\/a><\/li>\n<li><a href=\"#defining-your-ideal-target-audience\">Defining Your Ideal Target Audience<\/a><\/li>\n<li><a href=\"#firmographics-technographics-and-intent-what-actually-matters\">Firmographics, technographics, and intent: what actually matters?<\/a><\/li>\n<\/ul>\n<\/div>\n<p><img decoding=\"async\" class=\"wp-post-image\" style=\"display: block;margin-left:auto;margin-right:auto;\" width=\"600px\" alt=\"B2b target audience analysis\" src=\"C:\\Users\\Artem\\AppData\\Roaming\\scm-next-plus\\content_cache\\6a2f91f2dc7caa4ae40ee304\\cache\\B2b target audience analysis\\images\\B2b_target_audience_analysis_(7).jpeg\"><\/p>\n<p>While target audiences are valuable tools for many types of content marketing campaigns, buyer personas tend to be more useful in a B2B context, because they focus on challenges and business information. When marketers try to appeal to the broadest possible audience for their products and services, they often end up feeling exhausted without much to show for their efforts. It&#x2019;s much more specific than our wider target market, which is important because we can craft target audience marketing collateral that speaks directly to the challenges and needs of this influential group. Your market target broadly describes B2C or B2B consumers who care about your product or service and, under the right conditions, are most likely to spend money with your company.<\/p>\n<p>Presenting a problem and how your product or service solves it also makes your content more memorable. Bottom-of-the-funnel prospects appreciate demos, consultations, and free trials that show how your product fits their needs. A full-funnel approach keeps engagement consistent throughout every stage of the B2B buyer&#x2019;s journey.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" style=\"display: block;margin-left:auto;margin-right:auto;\" width=\"608px\" alt=\"B2b target audience analysis\" src=\"C:\\Users\\Artem\\AppData\\Roaming\\scm-next-plus\\content_cache\\6a2f91f2dc7caa4ae40ee304\\cache\\B2b target audience analysis\\images\\B2b_target_audience_analysis_(4).jpeg\"><\/p>\n<p>Create a buyer persona that&#x2019;s a snapshot of your ideal customer to help define the audience. I find that defining clear goals provides direction and clarity, guiding marketing efforts toward desired outcomes. A marketer&#x2019;s goal could include expanding into new target markets, updating the brand, or driving customer acquisition. They should also offer clear direction for marketing efforts.<\/p>\n<p>An ICP defines the perfect customer for a product or service, as it aligns with business goals, using demographic, firmographic, and behavioral characteristics. Find a user survey tool that offers omnichannel feedback options You can discover your competitors&#x2019; users through reviews they&#x2019;ve left online. They also offer insights into competitor links, which can reveal valuable backlink opportunities and areas where you can improve your own strategy. Tools like SimilarWeb and Ahrefs help you understand your competitors&#x2019; SEO strategies and the audience they attract. When choosing the right platform for your marketing efforts, there are several factors to consider to ensure you&apos;re utilizing the most effective tools for your strategy.<\/p>\n<h2 id=\"linkedin-is-the-most-important-platform-for-b2b-marketers\">LinkedIn is the most important platform for B2B marketers<\/h2>\n<p>As such, it is vital to consider the budget of your B2B target audience to avoid targeting potential clients who are unable to afford your products or services. Do not shy away from showcasing the value of your product or service despite the <a href=\"https:\/\/infuse.com\/insight\/audience-or-contextual-targeting-which-is-best-for-b2b-marketers\/\">B2b target audience analysis<\/a> high price tag, as Rolls Royce does. This scenario is common in the software industry, where small or mid-sized firms recognize the need for expensive software but lack the funds to purchase it. Understanding the urgency level of your target audience is critical to crafting effective ad copies and scripts.<\/p>\n<h2 id=\"step-2-segment-current-customers-based-on-similar-criteria\">Step 2. Segment Current Customers Based on Similar Criteria<\/h2>\n<p>Get the strategies &amp; techniques the fastest growing brands use daily. If you can, find people who you are using your competitors products and talk to them. If you have an email list, existing customer base, or even just a Facebook page with decent engagement &#x2014; try to look for as many common trends between them as possible. If you can start to understand where they go for answers, you can start investing in those places so the answers they&#x2019;re seeing are from you.<\/p>\n<ul>\n<li>By the time the problem surfaces in a pipeline review, months of spend have already been misallocated.<\/li>\n<li>Test messaging variations and different images, calls-to-action, and offers to drive the optimal response from each group.<\/li>\n<li>While traditional competitor analysis focuses on products and pricing, the most strategic advantage comes from understanding your competitors&apos; target audiences.<\/li>\n<li>While precise targeting presents some challenges, the solutions are often straightforward.<\/li>\n<li>Delving into the solutions your product provides will not only shed light on its potential impact but also illuminate the specific B2B audiences grappling with these challenges.<\/li>\n<\/ul>\n<h2 id=\"defining-your-ideal-target-audience\">Defining Your Ideal Target Audience<\/h2>\n<p><img decoding=\"async\" class=\"aligncenter\" style=\"display: block;margin-left:auto;margin-right:auto;\" width=\"608px\" alt=\"B2b target audience analysis\" src=\"C:\\Users\\Artem\\AppData\\Roaming\\scm-next-plus\\content_cache\\6a2f91f2dc7caa4ae40ee304\\cache\\B2b target audience analysis\\images\\B2b_target_audience_analysis_(22).jpeg\"><\/p>\n<p>That&#x2019;s your target audience, which is a subset (aka a specific segment) of your target market. Visualize your B2B target market as a big circle, and inside that is the general population of your potential customers. In addition, we&#x2019;ll also show a few examples of B2B target audience profiles to jumpstart your brainstorming session. In this article, we&#x2019;ll break down the difference between the two and share tips on how to define your own B2B market and audience.<\/p>\n<p><a href=\"https:\/\/infuse.com\/insight\/audience-or-contextual-targeting-which-is-best-for-b2b-marketers\/\"><\/p>\n<figure><img decoding=\"async\" src=\"C:\\Users\\Artem\\AppData\\Roaming\\scm-next-plus\\content_cache\\6a2f91f2dc7caa4ae40ee304\\cache\\B2b target audience analysis\\images\\B2b_target_audience_analysis_(6).jpeg\" alt=\"B2b target audience analysis\" class=\"aligncenter\" style=\"display:block;margin-left:auto;margin-right:auto;\" width=\"401px\"><\/figure>\n<p><\/a><\/p>\n<p>This market research agency is best known for its audience measurement solutions, which track viewership across TV, radio and digital platforms to help brands and broadcasters understand audience engagement. Mintel also excels in innovation research that helps businesses spot new trends and opportunities. They work with clients in FMCG, finance and telecoms, and offers expertise in data analytics, creative development research and mobile surveys.<\/p>\n<h2 id=\"firmographics-technographics-and-intent-what-actually-matters\">Firmographics, technographics, and intent: what actually matters?<\/h2>\n<p>SurveyMonkey also offers market research tools, complete with a global audience, giving you access to a huge group of potential respondents around the world. They have hundreds of ready-made survey templates to help you get started quickly. Their approach combines traditional qualitative and quantitative methods like focus groups and surveys with innovative digital platforms.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>30 LinkedIn Stats to Inform Your 2026 Strategy Content LinkedIn is the most important platform for B2B marketers Step 2. Segment Current Customers Based on Similar Criteria Defining Your Ideal Target Audience Firmographics, technographics, and intent: what actually matters? While target audiences are valuable tools for many types of content marketing campaigns, buyer personas tend [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26],"tags":[],"class_list":["post-6626","post","type-post","status-publish","format-standard","hentry","category-marketing-news"],"_links":{"self":[{"href":"https:\/\/portfolio.wheelofdecision.com\/index.php\/wp-json\/wp\/v2\/posts\/6626","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/portfolio.wheelofdecision.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/portfolio.wheelofdecision.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/portfolio.wheelofdecision.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/portfolio.wheelofdecision.com\/index.php\/wp-json\/wp\/v2\/comments?post=6626"}],"version-history":[{"count":1,"href":"https:\/\/portfolio.wheelofdecision.com\/index.php\/wp-json\/wp\/v2\/posts\/6626\/revisions"}],"predecessor-version":[{"id":6627,"href":"https:\/\/portfolio.wheelofdecision.com\/index.php\/wp-json\/wp\/v2\/posts\/6626\/revisions\/6627"}],"wp:attachment":[{"href":"https:\/\/portfolio.wheelofdecision.com\/index.php\/wp-json\/wp\/v2\/media?parent=6626"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/portfolio.wheelofdecision.com\/index.php\/wp-json\/wp\/v2\/categories?post=6626"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/portfolio.wheelofdecision.com\/index.php\/wp-json\/wp\/v2\/tags?post=6626"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}